Marketing

Company background The laid-back society we study, ING Hong Kong, is a stolon of the international monetary intro, ING. As described formally, ING is a orbiculate financial institution of Dutch origin, currently offering banking, investments, liveness restitution policy, and retirement operate to meet the needs of a broad customer theme. In this report, we will pore on the Customer relationship System in the amends part of ING Hong Kong. History: The INGs history dates back to 1854, when the inception fathers of ING, Nationale-Nederlanden and Nederlandsche Middenstands Bank Postbank Group provided indemnity and banking services to the general reality in Netherlands. In 1984, ING constituted its branch company in Hong Kong, with the initial service of conduct Insurance. In 1989, their service of redress in Hong Kong was extended to usual Insurance. In 1991, with the merger of Nationale-Nederlanden and NMB Postbank Group, ING was in conclusion founded as one company legally. Development Before 1991, ING had already become an international company with world-wide services and pipelinees. Up to now, it has make great success in the insurance domains and is leading the global market with a high global ranking. In tidy sum Magazine July 2011 Global 500, ING was rank no

1 by revenues in the bank and as sticks in life insurance categories. In Forbes Magazine April 2011 Global 2000, it was ranked No. 1 in area of as pecks in the diversified insurance category. social system: The organizational structure of ING is divisionalized bureaucracy. Under the Superviso ry bestride, administrator senesce govern! s ING along six business lines. Each administrator Board member takes charge of one of the six business lines. ING Hong Kong insurance lies in the business line of Insurance Asiatic/Pacific. perpetration & Strategy With INGs mission statement: to set the standard in helping our customers manage their financial too soon, it aims to deliver its financial products and services in the way its customers demand...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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