Lifebuoy in the United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 words

Lifebuoy in the United Arab Emirates - Essay ExampleThe Unilever started in Saudi Arabia by appointing Binzagar family as official representative. In 1992, the familiarity decided to open its first office in Dubai followed by a joint venture in Egypt. It was operated in three clusters. In 2007 all the three were combined and became Unilever North Africa and Middle East to unify its operations, lever senesce synergies of scale and cost arbitrage. It is considered as the commercialise leader in the region with a market turnover of US$ 1.3 billion (Unilever North Africa and Middle East Bucks the Global Trend, 2009). The smirch Lifebuoy has come a long way through the years. It is one of the countrys oldest brands launched in 1894 as Lifebuoy Royal antimicrobial soap. Considered as an affordable soap to support tribe seeking better personal hygiene, it was launched across the realness and continued to be a track brand in India (Lifebuoy Shampoo). Lifebuoy brand has as well as a s hampoo line which includes variants such(prenominal) as hair fall, herbal and anti dandruff. It was launched in 1997 in Pakistan and a leading brand ever since. It provides affordable shampoo for the Pakistanis regardless of lifestyle and class. Every variant should demand a detailed description of the product for consumers information. ... Since Middle East is a hot region and majority of the people including in the UAE suffers from dandruff due to heat, diet and other external factors, the market for anti-dandruff shampoo has been lucrative. Most citizens suffer from an age range of 15 years to above 40 years old but the majority of them atomic number 18 between 25 to 29 years old according to research. Different brands of shampoo can be found on the market but has different side effects have been noted on the consumers such as makes the hair hard, bad smell and others. UAEs development of free zones and other industries such as industrial and commercial sites, growing sectors in healthcare, hotel and restaurant, automotive logistics and construction, it provides large number or workers that are prospective consumers of anti-dandruff shampoo and other products and can be considered as lucrative market Different selling strategies have been adapted by Unilever Company to market their Lifebuoy products. Vikram (2010) stated that Brand Management is the application of merchandise techniques to a specific product to a product line that may be a brand too. Using this kind of strategy, brand management will generate more profit beca wasting disease the brand has been effected in the consumers mind that they will continue to patronize the new product under that brand. They continue to use brand management through the years because it is a more effective way of introducing new products to market. It is also a cheaper mode of advertisement since the brand is already known by consumers and they do not have a hard time remembering the new product because they can always associated the new products with the notable brand. Another strategy that had been using by the company