Cummberland metal product marketing case.

I.         Case Analysis Overview Cumberland metallic element Industries (CMI) is one of the largest metal manufacturers in the world. The company evolved from selling metal as a curiosity increase to one that employ it as a strong material, increasing gross revenue from $250,000 in 1963 to over $18,500,000 in 1979. Currently, CMI relies severely on SlipSeal, which is used as a high-temperature sealant in cable cars. Although CMI dominates the market for this harvesting, corporate sales figures decreased over the bunk year. As a result, the caution at CMI realized the sizeableness of diversifying its product-line so that the company does not rely as hard on SlipSeal or the automobile industry.         With this in mind, CMI management was real interested in a saucy product that could be used as a cushion pad in hammock driving. The cushion pads, consisting of kink metal, were superior in carrying out to the asbestos pads currently used end-to-end the industry. The curled metal pads lasted extensive then asbestos pads and were easier to change. Furthermore, the growing strike over the health risks associated asbestos gave CMIs pads an added advantage. governance regulations prohibiting the use of asbestos or qualification them costly to handle, could push cumulation drivers toward CMIs cushion pads.

The prospects prompted Robert Manicucci, the vice electric chair of Engineered Products Division at CMI, to use up: Curled metal cushion pads count to have more possible than any other product weve ever introduced. A lucky market introduction could as much as mental image the sales of this company, as well as make for the parentage of some alive lines. It almost looks too entire to be true. II.         Problem Thomas Simpson, the manager of the windup(prenominal) Products Group at CMI, was randy or so this new product as well. The pads offered CMI an luck to diversify its product line... If you penury to get a wide of the mark essay, order it on our website: Ordercustompaper.com

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