Marketing plan

1.0EXECUTIVE SUMMARYSR & international ampere; CKV Sdn Bhd is a licensed in-bound tour performer and is specialize in providing river sail and Bed & breakfast (B&B) services beside the Klias River, Beaufort District, hardened 120KM from Kota Kinabalu, Sabah. The order offering varied river cruise packages for tourists to see the lofty luggage compartment monkey, fireflies and umpteen another(prenominal) wildlife?s along the Klias River. The Company has set up a motel beside Klias River which consists of disco biscuit client rooms with a pulseless view of the river. Beside that, the club has constructed a jetty complex and acquires some(prenominal) high provide cruise boats for providing river cruise service to its customers. The motel is offer by Shankar, a untested entrepreneur who is having Master stage in touristry and cordial reception from Open University Malaysia and Ka Vun, who is having Master form In line of downslope Administration from Open University Malaysia. both of them seeing the opportunity in tourism industry which having militant advantages over other industries in Malaysia. The opportunity exists for few reasons:1.Tourism is a growing industry. Malaysia government is tapping the voltage of eco tourism to woo exotic and domestic tourists. 2.The Mangrove poke Reserve at Klias Wetlands and Klias River is well-to-do with wildlife, birds and its large population of luggage compartment monkey is fast turn the latest ecotourism destination in Sabah. On top of this, the scenery along Klias River is simply pulchritudinous and irresistible. 3.Mr.

Shankar, who has vast experience in hotel and hospitality management providing unyielding personal service to tourists and realize customers having excellent stay in our Motel. 2.0SITUATION ANALYSISThe tourism industry, especi altogethery in Sabah, has been booming despite the some(prenominal) natural disaster such(prenominal) as tsunami and bird flu that has affected the South atomic number 99 Asia region. Tourists have been flocking to Sabah due to its incomparable eco-related places... the report carries all rough the marketing plan of the company including the advertising bud hold offs, yearly tourism tax revenue and other expenses and how the fellowship manages all of the funds for its marketing plan. rattling useful If you want to get a full essay, order it on our website: Ordercustompaper.com

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