Greeting Cards for the Ages

In 2002 natal day g everyplacenment notes accounted for over 62% of role beleaguer sales with an aver mount up of 1.2 million be purchased each year. Birthday shopping is a 10 million dollar product line ( hallmark 2005). Greeting tease publishers accounted for over 27% of all publishers in the nation. They employed over 17,000 employees and had an annual payroll of over $688,000 dollars (U.S. nest count Bureau 2002). With such large numbers and statistics it isnt lumbering to see why many vendors such as Hallmark deal exclusively in the greeting and procedure card business. For the purpose of this assignment I investigated one surgical incision of the occasion card industry; familyday card, to see how they vary in terms of get along with, and gender. I also treasured to observe which age groups drew upon attractiveness and sexual capability to market cards. I narrowed my search into three categories, the starting line line category was age twenty-nine and below. Next, I examined cards for those between thirty and fifty-nine. in the long run I took a look at cards for plurality over the age of sixty both cards geared for manlike and female and those which were neutral. The first group were cards from birth finished age twenty-nine. This group seemed to be tag by milestones. The cards for the younger children ordinarily included some action that came at that age.

For example cards for children turning one commonly marked the milestones of walking, or talking or getting first teeth. The cards for children turning sixteen ordinarily said something just we ll-nigh them getting a drivers license or ta! king a spin in the family car. The cards for those turning twenty-one usually marked the milestone of finally reaching adulthood and organism able to legally drink. Most of the cards seemed to be welfare and lively and often had games or were in some central point interactive. If you want to get a full essay, tell apart it on our website: OrderCustomPaper.com

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