Marketing, Ethics and Teenagers

I do swear that advertise handsts generateed at teenagers argon effective, precisely they are not forever and a day ethical. Studies show that the popularized look of the models in advertisement can wind instrument to depression, frame dysmorphic disorders, ad separate body image issues and eating disorders. Thus, although effective, advertisements for clothing aimed at teenagers are unethical and unhealthy.\nThere prepare been non-homogeneous studies conducted that asseverate the subscribe to being that advertising causes various psychological anomalies that can be detrimental both mentally and physically. Such studies have been print in the APA Journal (American mental Association) that have linked, with a affirmatory correlation, advertisements that lead to Body Dysmorphic Disorder, and different such Generalized dread Disorders(GAD). Eric Stice and Heather Shaw (1994) conducted one such study whose primary aim was to assess the exposure to the thin-ideal stereoty pe. afterwards the 157 female participants finished the questionnaire, the researchers anchor that exposure to the thin-ideal produced depression, stress, guilt, shame, insecurity, and body dissatisfaction. another(prenominal) of these is a study conducted by Galioto et al. (2013) where the effects of appearance-based equalitys to muscular and smooth idealized male bodies and the component of internalization and social comparison to change in body dissatisfaction were examined. Their results indicated that both images increased bodily dissatisfaction, and no significant differences in the change of dissatisfaction between the two images. Finally, Cramblitt and Pritchard (2013) conducted another study; their findings were foursome, (a) the more(prenominal) time men and women describe watching television, the higher their report drive for muscularity (b) total hours of cover sports- cogitate, image-focused, and entertainment television related to increased drive for muscular ity in women (c) drive for muscularity in men related to watching image-focu...