Imc Process in Advertising Essay

McDonalds is known today around the world and by every two year old. When they first-year opened up in 1940 they were a BBQ drive thru. In 1948 they reopened as a hamburger sound out and their big advertisement was 15 cent hamburgers. In 1955 the golden arches were intentional by architect Stanley Meston, and they did not know at that m they would stupefy the national trademark of McDonalds. The publicize has changed over the years, plainly the piece of cakey phrases stand firm on and most people would know the bear on company by their slogans. The first advertisement done for McDonalds was the number of hamburgers sold, the first sign read ascorbic acid million sold in 1958. Over the years it has changed to billions and billions. By 1962 they were advertising the first come in and sit down McDonalds. The biggest advertising front came for McDonalds in 1966 when they introduced Ronald McDonald in the first television commercials and at the Macys Thanksgiving Day Parade where Ronald McDonald was sitting in a fast(a) hamburger.He became an instant hit by children and the franchise grew tremendously in the next few years even to include internationally. In 1971 the advertising grew to add friends for Ronald McDonald to include Hambuglar, Grimace, Mayor McCheese, Captain Crook, and the Big Mac in Ronald McDonald land. The advertising of these new characters created frenzy for children with toys, games, and cartoons. The Have you had your break today, advertisement began in 1995, and in 1997 the catch phrase was Did Someone say McDonalds? That did not catch on as well as the advertisers expected so in 1998 they changed it to Made for you, this is lock up their slogan today. Advertising the Made for you, slogan has benefited the company greatly because even in the recession during 2007-2008 sales to the company still grew. The advertising of McDonalds use to be driven more than towards children, but in recent years it has been ge bed more towards ad ults with Wi-Fi advertising, the line of McCafs it offers, and the adults menus of hamburgers and salads.The guess behind this was not only do children want to go to McDonalds but it is a great place for adults to meet, guide a meal and massage with their computers. Consumers are impacted by McDonalds advertising because of the prices, the look of the pabulum on commercials and billboards, and convenience that your food testament be hot and ready, and Made for you. When it is a hot day and you are thirsty and you see the commercials or a billboard with a cold soda, and the ice over flowing, andthe condensation on the side of the glass, knowing that it is only a dollar and on that point is a McDonalds on every corner it relieve oneselfs you want one. While you are there getting that drink the pictures on the menu make you hungry. This is how they get the help of customers and boost sales. They have the largest advertising budget in the United States at $2 billion dollars a ye ar. (OBrien, 2012) That is why you cannot turn on a receiving set, television, or drive down the road without seeing a McDonalds advertisement.The large advertising budget allows McDonalds to reach an audience furthest larger than most fast food chains. This keeps them on top, and adding new items to the menus will keep customers coming back for more. This is found in the once a year campaign of the McRib. The advertising for the sandwich is done about a week before they are in the restaurants and because of the limited time lendable ads this increases the want for the sandwich. When people are watching a show new-fangled at dark and seeing the advertisements for McDonalds it makes them think they are hungry and should run out to McDonalds to get the hamburger, chicken nuggets, and those world renowned french fries along with a cold soda, that is advertised with a lot of ice. Now that most McDonalds are open late or 24 hours, this means you can fix your cravings caused by an advertisement any time day or night.This is exactly the chains plans in advertising. I consider that McDonalds has had great success in their advertising over the years. This is because the success of the company, impart prices that are $100 per share and when you compare them to other fast food chains McDonalds is on the top. (OBRIEN, 2012) Even though the ways of advertising has changed from radio to television, billboards to internet the messages are all the same. Buy our product it will make you happy, healthy, improve your lives, make you live longer, or fix that late night craving.I believe the more a product is advertised the more people will want to try it. If it is satisfying to the consumer they will be coming back for more. Having a slogan, jingle, or a character helps keep the advertisement in our minds, and when we hear them we do not even have to be in the room to know what is being advertised on the commercials. I tried this on my daughter while writing this wallpap er and she was able to get almost everyone. This proves the fact that the more they advertise the more the product becomes old(prenominal) and people are more comfortable with familiar things.Works CitedOBRIEN, K. (2012, may 4). The Money Issue. Retrieved from The New York Times http//www.nytimes.com/2012/05/06/ pickup/how-mcdonalds-came-back-bigger-than-ever.html?pagewanted=all OBrien, K. (2012, may 5). The secrets of McDonalds. Retrieved from New York Times http//www.centives.net/S/2012/the-secrets-of-mcdonalds/