Raffles Hotel

International hospitality practice raffle Hotel in Singapore Full Situational study of the give Hotel and Develop a strategical Place for the next 3 Years. Cover Page Student Number, mental faculty Code, Title, Module Tutor Table of Contents, List of Tables, Figures and Appendices Introduction Explaining the Purpose of the address Brief Company Overview (10% of the assigning mark) 400 haggling External Audit analysis of relevant macro-environmental (PESTE) and industry dynamics (Porters Five Forces), an assignment of competition and evaluation of Key Success ingredients.The lotion Davids Factor Evaluation (EFE) matrix might promote your analytical process (30%) 1200 words Internal Audit Analysis of the companys strategic military position in the marketplace and key target segments, an evaluation of the corporate portfolio and elaboration strategies in relation to the unassailables centric approach and a comprehensive strengths-weaknesses analysis of current resources and competences, value chain activities and value networks. The application Davids Internal Factor Evaluation (IFE) matrix might assist your analytical process (30%) 1200 wordsStrategic plan for the next three long time This should accept an evaluation of strategic options (TOWS matrix), the development of a new sales target, yearn objectives, the development of a mix of suitable strategies and a monitoring, control and possibility plan. (30%) 1200 words List of references Company Overview present Hotel is a colonial-style hotel in Singapore. It was realised by two Armenian brothers from PersiaMartin and Tigran Sarkiesin 1887. In later years they were joined by younger brothers Aviet and Arshak and kinsman Martyrose Arathoon.With their innovative cuisine and extensive modernisations, the firm built the hotel into Singapores best known icon. It was named afterStamford give, the founder of modern Singapore, whose statue had been unveiled in 1887. The hotel is currently managed byFai rmont gift Hotels International and houses a tropical garden courtyard, museum, and Victorian-style theatre. give Hotel has a shopping arcade housing boutique brands such as Louis Vuitton, Surrender, and Tiffany & Co.. The arcade houses most of the hotels restaurants.It in addition has shops such as the custom tailor, CYC The custom Shop,9 which makes shirts for Singapores first prime minister, lee(prenominal) Kuan Yew, and the third and current prime minister, Lee Hsien Loong. The third floor of the arcade houses the Raffles Hotel Museum and Jubilee H comp allowely. Accommodation The hotel has 103 suites 84 court and Palm Court Suites 12 Personality Suites 5 Grand Hotel Suites 2 Presidential Suites Activities 15 Restaurants and bars Raffles Spa exterior fluid pool Raffles Hotel Shopping arcade Jubilee Hall theatre Raffles Hotel gardens Gymnasium Event spaces Executive centre Business Services A team of 24-hour personal Raffles butlers endeavours to assist hotel guests in all matters of dividing line and leisure throughout their stay. The Executive Centre is another harbor where residents potty work or relax at their wish. Designed as a study, it is fitted with personal computer workstations and printers, and stocked with a selection of international newspapers, patronage magazines as well as commercial/industrial trade directories.The absolute location for a business meeting, Raffles Singapore features seven escape rooms for events of up to 350 guests. With a choice of rooms, attentive usefulness and all the technology you would expect, well make it happen exactly the way you want it Facilities Outdoor Swimming Pool & Bar Luxuriate in an grievous bodily harm haven by the rooftop pool, set amidst the lush tropical surroundings. Raffles Hotel Shopping colonnade Raffles Hotel Shopping Arcade stands as an oasis of calm amidst the restless city and is an integral part of the world-renowned Raffles Singapore.The shopping arcade offers an strange experience to discerning shoppers both locally and from around the world. It houses over 35 international and regional fashion and designer stores, as well as the popular Raffles Shop with fascinating memorabilia and collectibles available for purchase. Jubilee Hall A charming, Victorian-style theatre playhouse seating 388 guests, Jubilee Hall is noted as a premier cultural venue for varied repertoires and ceremonies. Sir Charles Flowers For The GentlemanWith a bloom for the humans to shower upon his lady and a posy for the lady to accord her gentleman, let the distinguished flowers from Sir Charles speak for you. From hand posies and hand bouquets to potted floras and lavish arrangements, Sir Charles has a delightful bloom for every joyous occasion. Gardens at Raffles Hotel Raffles Singapore is perfectly accompanied by the lush greenery and the grace which make up a quarter of the total land force field of the Hotel.The gardens and courtyards at the hotel include t he Palm Court, Palm Garden, Fern Court, The Lawn, Raffles Courtyard and Raffles Squ be. An iconic plant found in the gardens of Raffles Singapore is the Travellers Palm, which as tales would tell, has been known to save the lives of travellers in search of water with its fan-shaped foliage providing take shade. The leaves are also said to be aligned on an East-West axis, so pointing travellers in the right direction. Limousine ServiceArrive in style at the lofty gravel driveway of Raffles Singapore with our chauffeured limousine service, or be whisked away to your next destination after your stay with us. Our classic Daimler or Bentley limousines promise to transport you to the glorious heydays of a bygone era, without which no Raffles experience is complete. A luxurious fleet of other modern limousines are also available. Family Outdoor Swimming Pool Luxuriate in an exclusive haven by the rooftop pool, set amidst the lush tropical surroundings.Raffles Hotel Shopping Arcade Raffl es Hotel Shopping Arcade stands as an oasis of calm amidst the mobile city and is an integral part of the world-renowned Raffles Singapore. The shopping arcade offers an unique experience to discerning shoppers both locally and from around the world. It houses over 35 international and regional fashion and designer stores, as well as the popular Raffles Shop with fascinating memorabilia and collectibles available for purchase. occupant HistorianExperience a tour with Raffles Singapores very own Resident Historian Leslie Danker who has been with the hotel for almost 40 years. 24-Hour Butler Service At Raffles Singapore, we want our hotel guests to feel the ultimate service from our hearts. Delivering a high take of discreet and attentive service is the role of the Raffles butler. We call that service with a gentle breeze. The butler team can also make arrangements for babysitting services, offer childrens amenities such as toys and games, should you require them.