Google in China Essay Example for Free

Google in china EssayIn 2006, China attempted to move away from socialism and declared itself committed to economic reform and to possibility itself to the outside world. Expanded personal freedoms for its citizens, however, China still maintained a harsh enforcement of political and phantasmal regulations ? Membership in the WTO put China back on the map as a contingent market for Western companies ? Yahoo first Ameri stub Internet familiarity to enter China in 1999.Uncensored Internet data was non welcomed by Chinese authorities and government officials immediately apply rules restricting access to content deemed improper or harmful, and monitored Internet usage of its citizens ? Included many orphic citizens in their surveillance efforts, and implemented public propaganda campaigns to create atmosphere of fear from reprisal and self-censorship ? Tom MacLean director of supranational Business for Google Inc. or last nine months starting to worry about his job security after a assault of criticism resulting from termination to agree to subject Googles search results to Chinese agency scrutiny ? Felt that he and his team had been mindful of political pitfalls they could face in implementing their strategic contrive in China level and intensity of subsequent backlash and disapproval was unexpected ? Elliot Schrage, Googles debility president of Global Communications and Public Affairs, efended Googles censorship agreement as undeniable, bit at the same time admitting decision conflicted deeply with Googles core principles, and that it was something they were non proud of ? Congressional interview planted seeds of doubt in MacLean about Google in China decision. Starting to question if Google was endorsing censorship by conforming to the Chinese authorities rules, if Google was acting as a tool for the government, if Chinese citizens were actually violate off after Googles decision to enter China, and whether censorship decision did go aga inst their stated bodied philosophy ?Top leadership claim Googles decision was made based on breeding currently available at the time were not afraid to revisit that decision if necessary ? MacLean has except one day before attending a meeting where he would be questioned on the ontogeny and implementation of Googles China strategy and asked for his suggestions for future courses of action ? MacLean under a lot of wedge to act, further his instinct is to stick by his strategy and let it play out a minute longer hoping that Senate hearing would be the last bit of promotional material for a whileProblem realisation (Write in complete sentences from now on) Key Identify major problem(s) and any minor contribute problem(s) ? Googles launching of Google China and agreeing with Chinese governments censorship demands has tarnished their reputation and public image (major) ? lots of bad publicity generated internationally makes them look like hypocrites ? Caught between aliena tion of a potencyly extremely lucrative international market and an ethical dilemma of global proportion ?Company ridiculed for its professed dont be evil motto critics blame Google for supporting a country with a regime cognize for its numerous, well-documented abuses of human rights and oppressive measures violation of internationally recognized norms (minor) ? What should MacLean say at the meeting to justify his strategy? ? Has it become necessary for Googles top leadership team to revisit decision in wanton of new information and circumstances? What should we do? Under a lot of pressure to act. positly Inferences Key Read between the lines and make some assumptions about the case that re suggested but not explicitly provided (read between the lines) ? Decision by Google to select China as its international target at this particular point in their political and social history is suspect, however, in accordance with their long-term global strategy, they could not pass up much(prenominal) a tremendous opportunity ? Censorship decision was necessary to maintain their position as global search-engine market leaders and to fend off advances from major competitors such as Yahoo (who already drive home an established foothold in China) and Microsoft ?Capable of weathering out the storm of criticism without major negative financial implications ? In time, entire episode will simply desolate over as media moves on to something else ? For long-term gain, worth putting up with short-term pain ? Actions can be justified if given the proper spin ? No irreparable damage has been done to the companys reputation ? International line of reasoning risk associated with decision can be managed General face Ideas Key Link applicable course material/ system to the case State applicable theory (the what) ? The global economy (Chapter 1, pages XX) Cultural influences on global business (Chapter 3, pages XX) ? Hofstedes Cultural Dimensions Market check Process hando uts ? Ethics and Corporate favorable Responsibility in International Business handout ? government and political influences on global business (Chapter 4, pages XX) ? Managing international business risk (Chapter 21, pages XX) Make relevant connections between course theory and the case (the so what) ? There are four major categories of the international business environment that MNCs should consider when deciding on potential expansion markets 1.Geographic Conditions (climate, terrain, seaways, natural resources) 2. Cultural loving Factors (accepted behaviours, values, and customs language, pedagogy, religion, social relationships) 3. Political and Legal Factors (type of government, political stability, government policies toward business) 4. Economic Conditions (type of economic system, general education level of the population, types of industries, level of technology) ? The two of these that are most applicable to this case are Cultural Social FactorsThe more similar ones own culture is to another in history, language, religion etcetera , the less difficult it is to conduct business in that society. But when societies differ on most of these characteristics, the potential for difficulty grows exponentially. For most American businesses in China, this potential is very high. There will be innumerable, unexpected challenges, even when there is an honest effort to learn about and understand China and its people. When doing business in China, many heathenish and social considerations must be addressed.Political and Legal Factors China has been under the communist party rule for many decades. The communist party exercises absolute power over legislations and economic and cultural institutions. Unlike western economies where the government promotes transparency for doing business, in China rules and regulations are not so transparent. unfor plentiful laws and patents in economies of the west protect domestic and foreign businesses, whereas in China, t he legal system is loosely defined, giving rise to various loopholes in the law.When doing business in China, many political and legal considerations must be considered. Conclusion and Recommendations Key Suggest specific and implementable solutions to solve identified problems ? Maintain status quo regarding decision but go into damage control mode ? Hire an internationally-experienced and renowned public relations firm to present the situation in a more positive light (spin doctors) ? Counter bad publicity by using the media to your advantage.Issue a series of press releases arguing that it would be more detrimental to pull out of China altogether address criticisms directly and clearly explain the rationale of your decision ? Argue that censorship is necessary to keep the Chinese government from blocking Google altogether, and that Google can play a role more useful to the cause of free speech by participating in Chinas information technology industry than by refusing to comply and being denied admission to the mainland Chinese market ? Highlight the circumstance that Chinese authorities have restricted citizens to opular search engines such as Altavista and Yahoo in the past, and that while removing search results is contradictory with Googles mission, providing no information at all would be even more inconsistent with their mission ? More public visibility of Yahoo founders Page and Brin as well as chief operating officer Eric Schmidt. Delivery of consistent message through carefully orchestrated television and print ad campaigns and appearances at national and international industry forums ? Alter public perception through increased promotion of Googles philanthropic work ?It is not Googles job to fix governments but to provide the best religious service to users and the best return possible to its stakeholders. By choosing to do business in China, it is their job to serve the Chinese people in their best, albeit restricted, manner given current pol itical climate ? If we didnt do it, someone else would have ? Emphasize that censorship issues are not restricted to China and that Google also had to do similar things in Germany as well as in their own home country to meet legal requirements ? project together as an industry. Enlist rivals assistance with similar issues and common interests. Get quantity Gates, billionaire founder of Microsoft, to stand up for arch-rival Google and argue that state censorship was no reason for technology companies not to do business in China. Get Gates to issue public statement that the Internet is contributing to Chinese political engagement, as access to the outside world is preventing more censorship ? Close its China offices and abandon market