World Vision International’s Aids Initiative Challenging...

World Vision International’s AIDS Initiative: Challenging a Global Partnership World Vision International is a $1 Billion Christian relief and development partnership that is made up of 48 national members forming a federation. Founded in the United States by American Bob Pierce in 1950, the organizations mission was to implement common goals and strategies in fundraising, programming, and advocacy amongst the 48 independent members of the World Vision Partnership. WVI used its preexisting connections with evangelical agencies to meet emergency and relief needs for people in undeveloped countries. With communication channels already set up in churches and other institutions around the world, it was not hard for the company to get†¦show more content†¦Although World Vision International was very good at what it did, the organization also had its fair share of weaknesses. Not every country in the world has the luxury of being a democracy where there are laws, rules, and regulations. In dealing with third-world countries, sometimes WVI would face governme ntal corruption or social disorder and could do nothing about it. Social revolutions and the rise of political regimes in these countries would result in the loss of program staff as well as connections between sponsors and the children they sponsored. Additionally, WVI started as an organization to help impoverished children around the world; So when executives wanted to start tackling issues such as AIDS, drug usage, prostitution and so on, members worried that donors would have no part in the discussion and they would lose support. It had taken a lot of hard work to build the World Vision International brand name and the marketing department worried that if the organization began dealing with other such global issues, it would hurt their public image. The organizational structure of World Vision International is what really separated it from its competitors in the fight to make the world a better place. After adding relief and development to their mission statement, it was quite clear that reorganization would be necessary if the organization was going to work as a partnership. And so, a federation was born. WVI was separated into different departments andShow MoreRelatedThe Body Shop14072 Words   |  57 PagesUnited Nation’s â€Å"Global 500† Environmental award.   On the other hand, the Body Shop brand has been regarded as the second most trusted brand in the UK according to the Consumers Association.   As said by the 1997 Interbrand survey criteria, it is known to be the top 28 brand in the world, and ranks second in the retail sector.   The International Chief Executives in the Financial Times conducted a survey in 1998 and found Body Shop to be the 27th  most respected company in the world (The Body Shop InternationalRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesnumber of these cases and their learning insights. It can certainly be used in training programs and even appeal to nonprofessionals who are looking for a good read about well-known firms and personalities. TEACHING AIDS As in previous editions, you will find a plethora of teaching aids and discussion material within and at the end of each chapter. Some of these will be common to several cases, and illustrate that certain successful and unsuccessful practices are not unique. Information Boxes